Using Trilogy's Smartleads lead scoring service has helped Hillsdale Chrysler Jeep Dodge reach the serious customers first, and allowed us spend our time where it matters most. We've always thought that every lead was important. However, by prioritizing my work with Smartleads, I've been able increase my gross, even in a down market. We're very happy with our results using Smartleads, and I'm looking forward to new developments as they come.